Bart Waldeck | Tango

Smarter Strategies. Faster Execution.

About Tango

We See the World Differently

We come from different but intertwined paths – predictive analytics, retail real estate consulting and store lifecycle management software – but our collective vision is the same; a purpose-built retail solution that unites customer and location predictive analytics with online GIS and store development execution into a single platform.

What we call Strategic Store Lifecycle Management.

A New Chapter

Nine years ago we started Tango because we felt there was a better way, a more strategic way, for retail and restaurant companies to plan and manage their locations. Our vision was clear and so were our goals:

To break down the artificial walls between real estate strategy and store development execution.

To replace the loosely coupled patchwork of three to five systems that most retailers use today with a single solution in the cloud.

To develop a solution built specifically for retailers that fit like a glove and therefore requires little effort, cost or time to set up and provide value.

The culmination of our vision and work is Tango’s Strategic Store Lifecycle Management suite.

We have worked with over 700 leading retail and restaurant brands, and bring that knowledge and those best practices to Strategic Store Lifecycle Management. Our cloud-based SaaS and mobile solution is used across more than 130 countries by concepts with a few dozen locations to large global brands with more than 40,000 stores.

Bart Waldeck

Chief Marketing Officer & Senior Vice President, Product Strategy

Bart Waldeck has more than 17 years of real estate software and consulting experience. Prior to joining Tango Management Consulting, he was VP of Marketing and Product Strategy at Accruent where he worked with more than 100 clients including Family Dollar, Charming Shoppes, Panera Bread, Starbucks, and Target.

As a founding member of Lucernex Technologies, Bart was VP of Professional Services and Business Development, working with clients such as Chipotle, YUM Brands, and Carmax. He has held positions as Managing Director at NorthStar Advisory Group and Manager of Retail Financial Services at CB Richard Ellis, where key clients included Home Depot, Bridgestone Firestone and AT&T Wireless. As a member of Accenture’s retail practice, Bart consulted with several strategic clients including Best Buy and The Gap.

Bart received his BS in Economics from Northern Illinois University and his MBA in International Marketing & Finance from the Charles H. Kellstadt Graduate School of Business at DePaul University. He has been a speaker at ICSC, the National Retail Federation (NRF), and numerous other industry events.


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