May 19, 2016
SiteImpact™ solution provides innovative response to retail cannibalization
Tango, a leading provider of Strategic Store Lifecycle Management solutions, and UberMedia, a cross-screen mobile insights, advertising, and measurement platform, today announced that they have extended their partnership to include a new cannibalization analysis offering, SiteImpact™. Combining Tango’s advanced analytics processes with UberMedia’s uniquely precise mobile location data, SiteImpact™ enables retailers and restaurant companies to quickly and cost-effectively determine the sales cannibalization impact of proposed new locations on existing stores.
“UberMedia’s mobile data points accurately capture where a retailer’s customer frequented immediately before and after they visited a store and assess what really drives performance at a particular location,” said Eric Aledort, Chief Business Development Officer at UberMedia. “Utilizing UberMedia’s data, Tango can help retailers and restaurant
operators easily assess customer distributions around an existing location, enabling them to visualize that location’s real trade area and avoid cannibalization conflicts.”
Rather than engage in traditional on-site intercept surveys at individual stores, this new capability will enable a retailer to easily geofence an existing location, capture the UberMedia data points, and ensure rapid cannibalization analysis. In less than a day, retailers will understand the financial impact of the potential new location.
“Existing methods of assessing cannibalization are not only time consuming, but also imprecise and extremely costly,” said Pranav Tyagi, Tango’s President and Chief Executive Officer. “The SiteImpact™ solution provided by Tango and UberMedia will cut costs by 50-75%, reduce time to completion from several weeks to 24 hours, and result in a highly accurate analysis of sister-store sales impact. This solution will not only help retailers and restaurant operations select the right locations, but it will also help avoid franchisee impact disputes, and it is particularly valuable to restaurant companies which lack the customer data required to assess the viability of a location.”
Tango is an innovator in the area of customer and location analytics and has extensive expertise in cannibalization analysis. Combined with the company’s industry experience, Tango is uniquely qualified to provide this level of analysis to retailers and franchisees alike.
Tango and UberMedia will be at ICSC RECon May 22-25, 2016. To learn more about the Tango and UberMedia partnership and how you can benefit, schedule a meeting at ICSC RECon with Tango in Booth N1718 and UberMedia in Booth N1641.
UberMedia is a cross-screen mobile advertising platform that leverages social data, interest signals, location history, and intent cues to identify the heart of consumer decision-making. UberMedia was ranked #16 in The Wall Street Journal’s Top 50 Start-ups and was listed as one of Fast Company’s “50 Most Innovative Companies.” UberMedia has delivered dynamic advertising solutions for many Fortune 500 companies including the top retail, automotive, entertainment, consumer packaged goods, and telecom advertisers. UberMedia is a network company of Idealab, a creator and operator of technology businesses. Visit www.ubermedia.com for more information.