February 27, 2017
Tango, the leading provider of Strategic Store Lifecycle Management solutions, today announced they have extended their relationship with their customer, International Dairy Queen Corporation (Dairy Queen), and will now be providing the company with predictive analytic modeling for their DQ Grill & Chill concept in the Canadian market.
“Tango has truly revolutionized how we assess markets in the US,” says Jim Kerr, Executive Vice President – Franchise Development. “The analytic models they have built and maintained for us have contributed significantly to our success in selecting the right opportunity for growth, and now we want to leverage that expertise in the Canadian market.”
Leveraging Tango’s partnership with UberMedia ensures that Dairy Queen gets the most accurate, timely customer data, that when combined with the industry’s most sophisticated modeling techniques, provides Dairy Queen better location intelligence and help them make smarter decisions about their restaurants.
“At Tango, we pride ourselves on developing a strong foundation with our customers on which we can continue to build and grow, both through the addition of new products and services and through opportunities in new markets,” says Pranav Tyagi, Tango’s President & CEO. “This is why we are extremely gratified to see this evolution in our relationship with Dairy Queen. It demonstrates that we can address our customers’ requirements, both now and in the future.”