One Size Does Not Fit All.

Don’t settle for cookie-cutter models to inform your strategic real estate decisions. Tango brings all the benefits of custom models to organizations of all sizes.

PREDICTIVE ANALYTICS PACKAGES

FEATURES

ENTERPRISE

Analysis Outputs

A forecast of the future performance of a unit based on the characteristics of the surrounding area (demographics, competition, etc.).

Included
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Included
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An adjustment to the Trade Area Model Forecast for the quality of a site’s physical characteristics (visibility, parking, access, co-tenancy, etc.).

Basic site features gathered through public sources like Google earth.

Tailored site questionnaire that is gathered for each site.

An interactive tool that fnds optimal future locations based on thresholds of minimum volume and maximum cannibalization.

Optional
Included
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A one-time scan of optimal future locations based on predetermined thresholds of minimum volume and spacing.

Included
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Included
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An estimate of the impact of a new location on existing locations of the same chain.

Standard industry segment model.

Tailor-made model based on actual observed cannibalization.

An estimate of the recapture of sales to other existing units when a location of the same chain closes.

Standard industry segment model.

Tailor-made model based on actual observed cannibalization.

A detailed analysis of the patterns of mobile data around stores that yields the distribution of customers as well as the source of their visit (home, work, shopping, other).

Requires Mobile Data purchase.

Optional
Included
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Analytical Insights

An analysis that uses actual customer data to determine the demographics and segments that are most and least valuable to the concept.

Not Available
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Included
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Sales forecasts for individual merchandise departments in a future store.

Not Available
X
Included
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An understanding of the ramp from store opening to the point where the store reaches maturity

Not Available
X
Included
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A population-weighted index of the Brand’s level of development in various DMAs as compared to the average level of development in all DMAs.

Not Available
X
Included
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Analysis of the interaction between various channels (e.g. brick and mortar vs. online, or dine-in vs. takeout vs. delivery) that identifies the conditions (i.e. demographics, competition, store proximity) which drive the mix of sales between channels.

Not Available
X
Included
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Reporting & Mapping

The use of Tango’s mapping interface to view data and perform analyses.

Included
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Included
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The ability to view sales patterns at neighborhood level within the Map Window.

Requires Mobile Data purchase.

Optional
Included
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A standard report of the demographic characteristics within a radius or drive time of the user’s choosing.

Standard reporting with common demographic variables used in site selection.

Enhanced reporting including demographic variables specific to the brand.

The Sales Estimate for a site as well as key decision variables and cannibalization estimates.

Standard reporting with top-line forecast and trade area factors commonly considered in site selection.

Enhanced reporting including forecast components and Key Performance Indicators specific to the brand.

Data Variables

Selected population and household characteristics for the entire US including occupation, education, income, ethnicity, daytime population, and workplace characteristics

Included
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Included
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Continuously updated locations of competitors and other retail / restaurant outlets.

Included
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Included
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Index data showing crime levels as compared to the US average.

Optional
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Included
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Directional traffic counts for major road segments throughout the US by time of day and day of week.

Optional
Included
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Neighborhood types classified into segments that are valuable for location prospecting and marketing.

Not Available
X
Included
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Massively mobile data that can be used to show the distribution and generator type of customers by store, or to show hot spots of activity by location and time of day.

Optional
Included
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Included Users

1 - 3
4+

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