Predictive Analytics Pricing

One Size Does Not Fit all.

Don’t settle for cookie-cutter models to inform your strategic real estate decisions. Tango brings all the benefits of custom models to organizations of all sizes.

Features

Analysis Outputs

Trade Area Model Forecast
A forecast of the future performance of a unit based on the characteristics of the surrounding area (demographics, competition, etc.).
Site Model Forecast
An adjustment to the Trade Area Model Forecast for the quality of a site’s physical characteristics (visibility, parking, access, co-tenancy, etc.).
Standard
Basic site features gathered through public sources like Google earth.
Market Optimization
An interactive tool that fnds optimal future locations based on thresholds of minimum volume and maximum cannibalization.
Optional
Whitespace Analysis
A one-time scan of optimal future locations based on predetermined thresholds of minimum volume and spacing.
Cannibalization Model
An estimate of the impact of a new location on existing locations of the same chain.
Standard
Standard industry segment model.
Recapture Model
An estimate of the recapture of sales to other existing units when a location of the same chain closes.
Standard
Standard industry segment model.
Mobile Data Visualization
A detailed analysis of the patterns of mobile data around stores that yields the distribution of customers as well as the source of their visit (home, work, shopping, other). Requires Mobile Data purchase.
Optional

Analytical Insights

Customer Profile
An analysis that uses actual customer data to determine the demographics and segments that are most and least valuable to the concept.
Departmental Forecasts
Sales forecasts for individual merchandise departments in a future store.
Maturity Analysis
An understanding of the ramp from store opening to the point where the store reaches maturity
Brand Development Index
A population-weighted index of the Brand’s level of development in various DMAs as compared to the average level of development in all DMAs.
Omni-Channel
Analysis of the interaction between various channels (e.g. brick and mortar vs. online, or dine-in vs. takeout vs. delivery) that identifies the conditions (i.e. demographics, competition, store proximity) which drive the mix of sales between channels.

Reporting and Mapping

Map Window
The use of Tango’s mapping interface to view data and perform analyses.
Sales Distribution Mapping
The ability to view sales patterns at neighborhood level within the Map Window. Requires Mobile Data purchase.
Optional
Demographic Report
A standard report of the demographic characteristics within a radius or drive time of the user’s choosing.
Standard
Standard reporting with common demographic variables used in site selection.
Sales Forecast Report
The Sales Estimate for a site as well as key decision variables and cannibalization estimates.
Standard
Standard reporting with top-line forecast and trade area factors commonly considered in site selection.

Data Variables

Demographic
Selected population and household characteristics for the entire US including occupation, education, income, ethnicity, daytime population, and workplace characteristics
Competitive
Continuously updated locations of competitors and other retail / restaurant outlets.
Crime
Index data showing crime levels as compared to the US average.
Traffic
Directional traffic counts for major road segments throughout the US by time of day and day of week.
Optional
Segmentation
Neighborhood types classified into segments that are valuable for location prospecting and marketing.
Mobile Data
Massively mobile data that can be used to show the distribution and generator type of customers by store, or to show hot spots of activity by location and time of day.
Optional

Included Users

1-3

Features

Enterprise

Analysis Outputs

Trade Area Model Forecast
A forecast of the future performance of a unit based on the characteristics of the surrounding area (demographics, competition, etc.).
Site Model Forecast
An adjustment to the Trade Area Model Forecast for the quality of a site’s physical characteristics (visibility, parking, access, co-tenancy, etc.).
Custom
Tailored site questionnaire that is gathered for each site.
Market Optimization
An interactive tool that fnds optimal future locations based on thresholds of minimum volume and maximum cannibalization.
Whitespace Analysis
A one-time scan of optimal future locations based on predetermined thresholds of minimum volume and spacing.
Cannibalization Model
An estimate of the impact of a new location on existing locations of the same chain.
Custom
Tailor-made model based on actual observed cannibalization.
Recapture Model
An estimate of the recapture of sales to other existing units when a location of the same chain closes.
Custom
Tailor-made model based on actual observed cannibalization.
Mobile Data Visualization
A detailed analysis of the patterns of mobile data around stores that yields the distribution of customers as well as the source of their visit (home, work, shopping, other). Requires Mobile Data purchase.

Analytical Insights

Customer Profile
An analysis that uses actual customer data to determine the demographics and segments that are most and least valuable to the concept.
Departmental Forecasts
Sales forecasts for individual merchandise departments in a future store.
Maturity Analysis
An understanding of the ramp from store opening to the point where the store reaches maturity
Brand Development Index
A population-weighted index of the Brand’s level of development in various DMAs as compared to the average level of development in all DMAs.
Omni-Channel
Analysis of the interaction between various channels (e.g. brick and mortar vs. online, or dine-in vs. takeout vs. delivery) that identifies the conditions (i.e. demographics, competition, store proximity) which drive the mix of sales between channels.

Reporting and Mapping

Map Window
The use of Tango’s mapping interface to view data and perform analyses.
Sales Distribution Mapping
The ability to view sales patterns at neighborhood level within the Map Window. Requires Mobile Data purchase.
Demographic Report
A standard report of the demographic characteristics within a radius or drive time of the user’s choosing.
Custom
Enhanced reporting including demographic variables specific to the brand.
Sales Forecast Report
The Sales Estimate for a site as well as key decision variables and cannibalization estimates.
Custom
Enhanced reporting including forecast components and Key Performance Indicators specific to the brand.

Data Variables

Demographic
Selected population and household characteristics for the entire US including occupation, education, income, ethnicity, daytime population, and workplace characteristics
Competitive
Continuously updated locations of competitors and other retail / restaurant outlets.
Crime
Index data showing crime levels as compared to the US average.
Traffic
Directional traffic counts for major road segments throughout the US by time of day and day of week.
Segmentation
Neighborhood types classified into segments that are valuable for location prospecting and marketing.
Mobile Data
Massively mobile data that can be used to show the distribution and generator type of customers by store, or to show hot spots of activity by location and time of day.

Included Users

4+

Connect with us to see how Tango can help.

Resources