July 5, 2017
A family-owned business, Northern tool is the ultimate destination for hard working do-it-yourselfers and professionals. The company operates 90+ retail stores in addition to its 35-year-old catalog business and online channel featuring over 40,000 products.
With plans to expand into the South and Southeast, they needed deeper consumer insights related to these new regions prior to market entry.
To learn how Tango helped address these challenges, download the Northern Tool Case Study.