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The Changing Face of Customer & Location Predictive Analytics – New York Leadership Series On Demand

The most important recent advances in market research and site selection center around the incredible wealth of new timely, accurate data sources, and the tools and modeling techniques that help companies process and leverage the data to make better location decision. These advancements represent a new and exciting era of GIS and customer and location predictive analytics. We will explore how organizations have been able to gain a better understanding of the changing and real-time nature of trade areas.


  • David Srsic, Senior Director, Global Market Planning, Dunkin’ Brands
  • Andrew Galasso, SVP of Real Estate & Construction, Spencer Gifts
  • Pranav Tyagi, President & CEO, Tango
  • Mark Zygmontowicz, SVP of Business Development & Client Management, Tango

Moderator: Paul Thompson, VP of Client Management, Tango