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As highlighted in FSR Magazine, Del Frisco’s Restaurant Group recently reported strong quarterly revenue growth and sees robust future expansion opportunities for Del Frisco’s Grille based on predictive analytics customer and location modeling done by Tango.
As part of the engagement, Tango developed a robust customer profile and trade area model, and then optimized every market in the United States to determine the best opportunities for concept growth. Analysis included online customer surveying of each restaurant in the chain to determine work, home and occasion based visit patterns leading to intelligent trade area modeling and customer profiling. Del Frisco’s Grille now has a precise understanding of where to expand to achieve minimum AUV while protecting current portfolio sales.
Feel free to set up an appointment at ICSC to see Tango Analytics’ industry leading cloud-based geospatial customer and location predictive analytics platform. If you would like to learn more, download Tango’s Geospatial Location Platform datasheet below.