Case Study: Location Strategy

Enabled strategic expansion with market optimization models and integrated real estate lifecycle management
View all case studies

Background

As the leader in hearing care, this retailer provides care through 4,000 affiliated audiologists in 49 states and in more than 220 company-owned hearing care centers, all which offer a large selection of state-of-the-art digital hearing aids.

Challenges

With plans for continued expansion in the US, as well as seeking new market opportunities internationally, this hearing care leader needed a technology partner that could help provide the tools to support future growth across the entire real estate and store development lifecycle.

Tango Predictive Analytics
Enabled strategic expansion with market optimization models and integrated real estate lifecycle management
“We approached Tango because of their reputation in predictive analytics, market planning and site selection. Their ability to extend to other areas of the lifecycle confirmed that they are the ideal partner for us.”

The Solution

Tango developed market optimization models to help the retailer fully understand their current markets and to take advantage of any opportunities within them before tackling new ones. These models enabled them to easily direct their broker network to focus their real estate research on the best new opportunities. To help inform their location strategy, they leveraged the data relationships that Tango has secured with UberMedia.

They have plans to add Tango’s Program & Project Management and Lease Administration products, providing them with Tango’s full Real Estate for Retail suite. The integrated solution will not only ease challenges at each stage of the real estate lifecycle, but will also help them avoid the information silos that inevitably occur with disjointed solutions—a pitfall which often results in decisions being made with inaccurate and incomplete information. With Tango as a partner, this leader in hearing care can draw on critical data from all areas of the real estate lifecycle to make better-informed decisions.

View all case studies

We know—it takes two to Tango​

When you choose Tango, you get more than quality real estate tools. You get a team of experts in your corner. As pioneers in IWMS, SLM, GIS, and predictive analytics, we bring more than three centuries of cumulative experience to your organization’s goals and challenges.

Whatever your real estate strategy, we can help you refine, execute, and maximize it. Let’s find your real estate’s real value.

See what Tango can do for your organization!