Location is Everything

Rapid shifts in shopping and dining behaviors have redefined retail. The unprecedented change has accelerated online shopping by 10 years, dramatically increased delivery and pick-up orders and eroded customer loyalty.

Competing in the next normal requires new strategies and business models. To thrive, retail and restaurant concepts must reorient around a single view of the burgeoning cross-channel customer, recalibrate sales forecasting and market optimization models for omnichannel, and reposition store formats and location strategies to better serve customers.

And it is the store, ironically, that holds the key to a successful omnichannel approach. Indeed, Location is Everything.

Reorient

Recalibrate

Reposition

Reorient

New persistent consumer trends have emerged during the pandemic, and retailers need to reorient themselves to provide the cross-channel experience their patrons are demanding. The importance of omnichannel retail means that real estate, marketing and merchandising departments need a unified view of their customer to successfully deliver across all channels. Importantly, the physical store will continue to play a vital – although likely altered – role as a place of purchase, inventory and fulfilment.

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Virtual Summit

Location is Everything Summit 2021

Get full access to the summit and gain insight to help your organization navigate the complex real estate and facilities challenges inherent in the new normal….

eBook

The Post-COVID Consumer

eBook

The Lean Rent Playbook

Blog

Location is Everything – Part 1

Bart Waldeck

HERE COMES THE RAIN AGAIN Like most Americans, endlessly scrolling through Netflix’s menu has become an evening ritual for the better part of the last

Blog

Location is Everything - Part 2

Bart Waldeck

WE’RE NOT IN KANSAS ANYMORE In Part I of Location is Everything we took a deep dive into the effects of COVID-19 on the retail

Webinar

Emerge Stronger: Decisive Location Strategies and Aggressive Occupancy Cost Reduction Can Save the Day

Podcast

Welcome to Location is Everything, Part I

Pranav Tyagi, Bart Waldeck

Our CEO Pranav Tyagi and CMO Bart Waldeck kicks off our new Location is Everything podcast series with a two-part discussion. In part one, they dig into…

Podcast

Welcome to Location is Everything, Part II

Pranav Tyagi, Bart Waldeck

In part two of Bart Waldeck’s discussion with Tango CEO Pranav Tyagi, they talk about the three stages of retail recovery – reorient, recalibrate, reposition – as…

Article

The 3 R’s of Retail Recovery: Reorient, Recalibrate, and Reposition

Recalibrate

The shift in consumer behavior means that modeling customers based on historical data is no longer predictive in a post-COVID marketplace. Simply put, old approaches to modeling are insufficient in an increasingly omnichannel world. Now more than ever, it is critical to employ models powered by artificial intelligence and machine learning which rapidly recalibrate to more quickly understand the new normal.

NOTE: this is a preview only. The public page will display a carousel.

Virtual Summit

Get full access to the summit and gain insight to help your organization navigate the complex real estate and facilities challenges inherent in the new normal….

Blog

Devon Wolfe, Mark Zygmontowicz

While COVID-19 is having a significant impact on how retailers currently operate, many experts believe these developments will result in a long-term shift in consumer

Webinar

Podcast

Mara Devitt, Bart Waldeck

Bart Waldeck speaks with Mara Devitt, Senior Partner at McMillan Doolittle about the impact the pandemic has had on retailers, shifts in consumer behaviors, what is happening…

Podcast

Bruce Mooney, Bart Waldeck

Bruce Mooney, Vice President, Market Strategies for Loblaw, and host Bart Waldeck, speak about how the grocery sector has adapted their real estate approach to meet the…

Article

Reposition

To effectively reposition for success, retailers must recast the role of the store as a place of purchase, inventory and fulfilment that supports a growing omnichannel buyer. Store formats must evolve to effectively deliver on an omnichannel experience and reposition the store portfolio to maximize revenue and profit.

NOTE: this is a preview only. The public page will display a carousel.

Virtual Summit

Location is Everything Summit 2021

Get full access to the summit and gain insight to help your organization navigate the complex real estate and facilities challenges inherent in the new normal….

eBook

The Post-COVID Consumer

Podcast

The New Role of the Store: Pickup and Delivery

Shai Verma, Bart Waldeck

We speak with Shai Verma, Partner, Retail Technology at Deloitte, about the impact the pandemic has had on consumer buyer’s behavior, in particular with relationship with pickup…

Webinar

Location is Everything

Podcast

Brick and Mortar Reborn Podcast: Location is Everything

Article

Consumers Demand Seamless Online, In-Store Integrated Experiences, Study Finds

Webinar

Retail Location Strategy in a COVID-19 World

Datasheet