To identify markets ripe for growth, Casey’s recently partnered with Tango and will roll out a predictive modeling tool in February that will help in site selection.

“The tool will draw on the performance of our existing store base and analyze demographic data that is tied to Casey’s store performance. Data such as customer segment information, consumer behavior indexes, and competitor analysis will be used with machine-learning predictive analytics, which will give us significantly more confidence in our sales projections and site selection process over time.”

– Brian Johnson, senior vice president of store development,

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